Google has started to roll out its new interest-based advertising platform called the Privacy Sandbox, shifting the tracking of user's interests from third-party cookies to the Chrome browser.
www.bleepingcomputer.com
Thanks for the heads-up on this. I don't normally use chrome or chrome-based browsers but, on the off chance that I might, this is good to know.
The article describes how to disable all three of "Ad topics", "Site-suggested ads" and "Ad measurement" to disable Privacy Sandbox entirely but it doesn't say what happens when you do do. Does it fall back to using third party cookies? I'm guessing that "not trying to profile users" (just defaulting to random, un-targeted ads) isn't going to be an option.
That Privacy Sandbox "uses Oblivious HTTP Relays to transmit data between the browser to advertisers, providing further privacy for users" really sets my mind at ease.
