Linux Online has introduced a banner advertising program to assist in covering the financial responsibilites of maintaining the website. As the site continues to grow, we have found it increasingly difficult to cover the expenses related to the internet and mainting the web and ftp servers.

In addition, Linux Online wishes to act as an advocate for the Linux community by promoting and educating computer users worldwide about the benefits of Linux.

For detailed information about our Banner Program, please send a message to sales**AT**linux.org.

Introduction

Linux Online uses its own software to manage the banner ad program, which provides flexibility to meet specific advertising needs throughout the site. Over and above the pre-established plans layed out below, customized arrangements, schedules or types of display (non graphic) are available.

The layout of each web pages places most advertisments at the optimal place within the client's view. This is based on statistics and surveys which we have found at various places on the web such as www.wilsonweb.com. Specifically, the ad shows up 1/3 of the way down a standard 640x480 page. As the user clicks on the ad, graphical browsers will open a new window, allowing the user to view the target of the ad while maintaining their place on our site.

All advertisers are given a userid and password for online access to their statistics and advertising information. By using a simple web interface, images, text, and and other aspects of your banner may be changed. You can also query the statistics for your ad(s) and compare those to the entire web site. At the end of each month, you will receive an email from our server providing you with daily, weekly, and monthly statistics.

Community Service

Linux Online is committed to the Linux community and thus makes a portion of advertising space available to Linux events, projects, and other non-profit endeavours. If your group is involved in similar activites and would like to place an ad on the site, please contact us for further information.

Standard Rotation

Most ads on the site are displayed on a rotation. Each ad has equal chance of appearing on any given page, and are shown in a rotating order across the entire site.

Targeted Rotation

Limits the banner to rotating on specific pages on the web site. Information on the content of various pages will be made available to anyone requesting it. From this list, a unique zone can be created for each banner. The home page can be included or not included as desired. Targetted ads must include two or more pages.

When a page has targetted ads, two rotations will be created. The first will evenly space out targetted ads with a single "general" ad. This will be the primary rotation for the page. When the general ad comes up, an advertisement from the standard rotation will be shown. With one ad targetting a page, the ad will be shown on every second page view. With more, the ratio falls appropriately.

Special arrangement may be made to displace standard rotation if there is only one targetted ad. This then becomes Page Sponsorship, as outlined below. If there are more than one targetted ads for a given page, sponsorship will take a different form.

Menu Rotation

On June 1st, we presented our new site look. The redesigned site allows an additional advertising opportunity. This 100x100 ad will be placed below our menu bar at the left of every page.

Sponsorship

An advertiser can desginate a specific page, the home page, or the entire site. Sponsoring a page gives the advertiser prominent placement on the page with an attribution. These are available on a request basis. Sponsorships are limited to one month in length on most pages. The home page is limited to two weeks. Site sponsorship can be designated for longer periods of time as desired, when available. If you are interested in these choices, please contact us for further information.

Purchasing Ad Space

Specifications

The rotating advertisements are 460 pixels wide by 60 pixels high. Smaller sizes can be used at the discretion of the graphic designers. Large file sizes are frowned upon by users, and tend to consume local bandwidth. For that reason, designers are strongly encouraged to keep files under 14-15k. The use of animated GIF files does not incur extra costs.

Similar requirements are placed on menu rotation ad space, although its size is strictly limited to 100 pixels wide. Given the smaller dimensions, file sizes should also be smaller.

Right of Refusal

Linux Online reserves the right to accept or refuse, at it's sole discretion, any advertiser or any particular banner from an advertiser. The advertiser may replace the rejected banner with a more suitable one if desired.

Our banner space is provided to the Linux community and dedicated to the promotion of Linux companies, projects and products. We expect that any advertiser and their banners will reflect a professional positive image. We will not accept ads which we deem to be in poor taste. This includes, but is not limited to: nudity, adult material, hate literature, competing operating systems and negative campaigning -- slamming another vendor's product.

Contacting Us

Linux Online
59 East River St, #2
Ogdensburg, NY 13669

email: sales**AT**linux.org
phone: 315-393-1202
fax: 315-393-1154

Please send a message to our Banner Sales Department to receive a complete advertising package by email or fax.