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Microsoft To Take Cheap Windows To More Markets

Publication:Information WeekDate:Aug 02 2004

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On the lookout for new markets for Windows--and for ways to stymie Linux's opportunities-- Microsoft will expand its cheaper version of Windows XP into more countries, an executive says.

Windows XP Starter Edition, Microsoft's biggest weapon in opening up emerging markets outside the United States and Western Europe, is currently part of pilot programs in Thailand, Malaysia, and Indonesia. Starter Edition, said Will Poole, senior VP of Microsoft's Windows client group, in a presentation at Microsoft's annual financial analyst meeting on Thursday, is designed "to have a lower price that is appropriate for the emerging market needs."




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