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New regulations have made it harder for small-cap companies to get noticed, but this is certainly not the case for The SCO Group. Whether you like him or not, CEO Darl McBride is a master of PR. In March, he sued IBM for $3 billion, hiring "take-no-prisoners" law firm Boies Schiller & Flexner, and raising a cool $50 million to pay for the battle.
Of course, mega-message PR has a downside: It demands a steady flow of mega messages. Last week, McBride declared in an open letter, "There is a group of software developers in the United States, and other parts of the world, that do not believe in the approach to copyright protection mandated by Congress ... The future of the global economy hangs in the balance."
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