The American ad will be shown for the first time during the US Open Men's tennis finals next week - which is clever cause Linux is "open" source. It will also be shown in IBM's very pricey slot at the start of the American Football season.

The slogan is "Linux. The Future is Open. IBM." And the ad itself will feature a young blond boy with blue eyes of around Linux's age (i.e. nine or ten) who sits quietly while assorted experts educate him - a football player (in the British sense), an architect, musician, exec, pilot, poet, astronomer and so on will pop up with words of wisdom.

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