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Running Linux, Fourth Edition

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I.B.M. Promotes Power of Linux

Publication:NY TimesDate:Sep 04 2003

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I.B.M. is intensifying its battle with Microsoft over the increasingly popular Linux operating system with a big campaign to begin tomorrow, intended to burnish the image of Linux rather than sell I.B.M. products and services.

The centerpiece of the campaign is a 90-second television commercial, directed by Joe Pytka, with an ethereal style, uncharacteristic of I.B.M., that is reminiscent of the film "2001: A Space Odyssey."




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