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IBM makes play for 'next-generation Pixar'

Publication:USA TodayDate:Jul 27 2003

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IBM plans to take on Monsters, Inc. The company better known for banking systems is about to announce a partnership with Threshold Digital Research Labs, a budding Santa Monica, Calif., computer-animation company run by Larry Kasanoff, who produced the movie Terminator 2.

IBM and Threshold plan to challenge Pixar Animation Studios, creator of Monsters, Inc., Finding Nemo and Toy Story. Pixar, run by Apple Computer CEO Steve Jobs, has reigned as the undisputed king of computer-generated (CG) films.

If successful, the IBM-Threshold partnership could change the way CG films are created, allowing studios to churn out more high-quality CG movies at as little as half the cost. "For the first time, we'll be able to make (CG) movies with the same speed as we can make a live-action movie," Kasanoff says. On average, it now takes twice as long to make a CG movie.




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