Google is granted with exclusive rights to describe how quality ratings are given to the websites depending on the model of human ratings for the set of sample sites as well as the web site signals from these websites. The exclusive rights reveal that the benefit of such approach will be providing a lot of satisfaction for the people over search engine. It also returns sites which have superior quality rating than others. It also ranks sites that appear in the result page of the search engine that is based on its quality and also to identify the quality sites without a human view.
Actually, this patent was originally designed and filed in the year 2008. The usage of quality signals has also sound as same as the sharing of Google about the Panda Update. In addition to that the patent used blogs as a site in which it can be subjected to within the claim and description section. Christopher C. Pennock was the Senior Software Engineer on the Google Blog Search with a SMX session discusses about the ranking signals in the blog search. The major aspect of the approach of this ranking is to have some human raters who can rate the page quality of a site and scoring 1 to 5 on a scale with 1 being lower quality and 5 being the higher quality and collecting them together as a whole for the site.
These ratings are discussed with many factors of the site. These factors include originality of the information on a particular site, quantity of original content against copying content, website layout, accuracy of spelling and grammar of the content on the pages, whether inappropriate information is present, if there is any incomplete or blank pages in the website and some other factors that would create a bad impact over the site. The signals of these factors are very similar to that of the other ones which are published on Google Webmaster Central Blog Post.
Author is an SEO expert from India.He runs an Seo Firm popularly known as HKSL INDIA
