Ace Operator can be added to any web site by embedding a "talk" button into any web page where operator services may be required. When a customer clicks on the button, a service request is placed in a call queue. When an operator (company representative) becomes available, an instant messaging session is established between the customer and the operator through which real-time text messages can be exchanged. In addition, the operator can send web pages, pictures, forms and other media to the customer via the customer's web browser.

Ace Operator also enables operators to monitor online visitors to the web site, initiate contact with them, and engage them in a conversation.

Ace Operator can be hosted by ASPs, ISPs, and web hosting companies as an additional source of revenue.